The Problem with Instant News, starring Osama bin Laden

Do you know how many tweets have gone out about Osama bin Laden since his death, roughly 30 hours ago? I’m going to go ahead and peg that number close to 100 million. Why? Because Twitter counted an average of 3440 tweets mentioning Osama per second for nearly 2 hours straight (source). That’s over 24 […]

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All I Want for Christmas is a Mute Button

…for Twitter. Look, it’s not you. I like reading your updates, I always open your links, and I care about your coffee habits and your drive in this morning (I really do). But sometimes I just wish I could turn down the volume of messages that are flooding my stream, you know? Not all of […]

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The Content-Sharing Problem

The rise of ubiquitous social networks has lead to a choice I often have to make: When I find something cool online, where do I share that content? In the pre-MySpace days, when social networks weren’t really a “thing”, the decision was easy because there were only a small handful of choices: you instant messaged […]

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How to Promote a Mall in the Year 2010

There’s a mall near my apartment called Billings Bridge. It’s a pretty nice place with a nice variety of stores, and up until about six months ago that’s all I would have had to say about it. But six months ago I started following their marketing director on Twitter, and since then I’ve come to […]

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We Live in a Communication Age

Suppose the year is 1990, and you have some big news to share with those close to you and the world in general. How can you do it? There are a few ways: In person Over the phone In a mailed letter Through a printed announcement (say, in a newspaper) Fast forward to today, a […]

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