The Content-Sharing Problem

The rise of ubiquitous social networks has lead to a choice I often have to make: When I find something cool online, where do I share that content? In the pre-MySpace days, when social networks weren’t really a “thing”, the decision was easy because there were only a small handful of choices: you instant messaged […]

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How to Promote a Mall in the Year 2010

There’s a mall near my apartment called Billings Bridge. It’s a pretty nice place with a nice variety of stores, and up until about six months ago that’s all I would have had to say about it. But six months ago I started following their marketing director on Twitter, and since then I’ve come to […]

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