Pictured above is what I see when I search “What time is tomorrow’s Giants game?” on Google.
Look at the sidebar on the left. What does it say for location? San Jose, CA. And where are the top two results? New York. Nearly 3000 miles away.
The next two hits have the right team (thankfully), but are both from 2010. I had “tomorrow” right there in my query. This is another missed opportunity.
The next two hits are for the wrong city, again, and rounding out what I saw above the fold is ask.com telling me tomorrow is March 27th. Disappointing.
The bottom three results (the rest of Google’s first page) were equally unhelpful. Beneath that were some ads promoting the Giants, and even mentioning their schedule, which is completely infuriating; why are the targeted ads more relevant than the search results themselves?
So, next time someone tells you that search is a solved problem, or that nobody will ever be able to beat Google, you can remind them that search is hard, and even the Giantest search engine of them all still has a long way to go.