Monthly Archives: October 2010

Thinking About SEO Makes Me Dizzy

You know what I find confusing? Search engine optimization (SEO). Let me explain what that is in case you don’t already know: A brief introduction to search engines. Say you run a website that sells aprons. When you first publish your website online, it automatically gets indexed by search engines like Google and Bing, and […]

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OCRI: Fall 2010 Kickoff

The Value of a Project Kick-off Welcome to the first in a series of posts about the work I’m doing this semester with OCRI. I’ll have an update like this every two weeks until the end of January, usually on Fridays (this one is a day late). Every year, before we go into the classrooms […]

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Building an Audience with Feature Pieces

Lately I’ve become a big fan of “feature” pieces. Let me give you a few examples to show you what I mean: Every weekend, Outspoken Media posts their weekend coffee links. It’s a list of interesting one-off links from that week — links that have nothing to do with branding or SEO, the blog’s typical […]

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Twelve Months Past, Twelve Months Ahead

Yesterday marked the one-year anniversary of this blog. If you weren’t around in the beginning, you probably missed some cool posts. And if you were around in the beginning, you’ve probably forgetting about some cool posts. So here’s a recap of the past year’s highlights and my plans for the next twelve months: The Highlights. […]

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Chosen Words

I’ve done a lot of writing in my life, but I’ve never written anything quite like this. The words I’ll speak tomorrow are words that I’ll remember forever. They must be perfect. There’s no room for fluff or big words, clichés or anything else that might be less true in fifty years than it is […]

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